As MIDE is drawing nearer, we are gearing up and collating all the information, procedures and other necessary arrangements for the show. Therefore Organizer kindly request all exhibitors’ kind assistance to read through the SOP and to follow through so that all parties can ensure a smooth and seamless show.

Listed below are the Exhibition Guideline for your reference and action.


AsiaEvents Exsic Sdn Bhd
Tel: +603 7980 9902 / 7981 9909
E: info@mide.com.my
W: www.mide.com.my

Person in Charge:
Ness Puvanes
M: +6012 3322723
E: ness@mide.com.my

Thayalan Kennedy (Kenny)
M: +6012 3166490
E: thayalan@mide.com.my


Pico International (M) Sdn Bhd
Ms. Tay Lai
M: +6010 391 6135
E: tay.lai@pico.com.my

Freight Forwarder
DSV Solutions (DC) Sdn Bhd
Ms. Irene Leow / Ms Suhaiza Zainor
M: +6012 2977377 /
6012 3070092
Email: irene.leow@dsv.com / suhaiza.zainor@dsv.com

Malaysia International Trade & Exhibition Centre (MITEC)
Ms Winnee Lim
M: +60 12-209 2530
E: winneel@mitec.com.my

MIDE Security Head
Hairiz Hamzah
M: +6012 2559469


1. Exhibitor’s Manual

Exhibitors’ must fill out the necessary forms for the booth set up and the other arrangements. All forms must be submitted before the deadline 12 May 2023 to avoid extra charges. Please click the LINK to fill-up and submit.

2. Concept/Design Booth
a. Exhibitors must submit all concepts/design booth visuals to the Organizer by 12 May 2023 for approval. Any concept/design booth not approved by the Organizer will not be allowed to construct.

b. Please note that all special design stands are limited to maximum height of 15 meter only. Kindly consult official contractor for any clarification on stand build heights. Design plans must include details of the construction materials and the methods to be used for assembly.

c. Stand structures or designs which are not approved, or do not conform to be technical regulations on the laws governing such items, must be altered, or removed. Exhibitors or theirs appointed contractor will be responsible for all cost incurred with regards to the necessary alterations.

d. All stands, irrespective of height must have at least 50% of any frontage facing an aisle open. This area must be left visibly free of obstruction.

e. Ensure that the maximum height for any design is no more than 15 meter and such design will be restricted to an area of 1 meter away from the back and side of the walls.

f. All partition walls should not be covering more than 50% in length, unless the partitions are constructed against the actual walls of the hall, and not obstructing the products on display on the other side of it. 50% visibility from every angle is applied for all shell scheme and raw space booth.

3. Display of Exhibits

All exhibits must be related to diving, boating and watersports only. Any products or packages not related to scuba diving, the Organizer reserves the right to expel the exhibitor from the expo. Should an exhibitor like to promote a non-dive related product, kindly write to the Organizer at info@mide.com.my

4. Subletting of Stands

Exhibitors must not transfer, dispose of, part with or otherwise sublet and whole or any part of their site, whether for financial consideration or otherwise. Exhibitors must, if they are acting as agent, distributor or licensee, state at the time of contract the names of the principals to be represented.

5. Sharing of Booth

Exhibitors sharing booths must notify the Organizer via email for approval. Failing to do so, the Organizer reserves the right to refuse entry.

6. Booth Payment

All booth payment and other incidental costs must be paid on or before 15 May 2023 to avoid any inconvenience. No badges will be issued whilst accounts are outstanding.

7. Stage / Booth Activities

Exhibitors must inform the Organizer of any booth activities or presentations during the event. Impromptu activities are not allowed.

8. Store Room

A store room will be constructed to store-up goods and boxes. Exhibitors in need of such space must fill up the form listed in the E-Manual and submit with payment by 12 May 2023.  Store keys to be collected from the Organizer as Registration Counter on the move-in day between 2.00pm to 8.00pm.

9. Water Dispenser

Water dispensers are available upon request. Anyone interested must fill up the Form 13-Water Dispenser in the E-Manual.

10. LED Advertising

LED Screen for advertising exposure is available during the 3 days expo.  Take advantage of this opportunity by having your 15 second message continuously loop throughout the expo. If you are keen to advertise, please contact the Organizer at: info@mide.com.my to book your spot. Artwork of the visual to be provided by Exhibitor.

11. Official Freight Forwarder

Exhibitors’ are advised to engage with the Official Freight Forwarder (OFF) appointed by the Organizer. This helps to avoid any unnecessary logistical miscommunication in the Exhibition Hall. Please click Form 9-Freight Forwarder

12. Official Contractor

Exhibitors’ are advised to engage with the official contractor appointed by the Organizer. Official Contractor will be able to assist on all do’s and don’ts of the venue requirement and able to assist in the installation of booth, power supply and other necessary requirement by the Exhibitor without any inconvenient to all parties.

13. Non-Official Contractor

Exhibitor’s engaging external contractors must inform the Organizer via Order Form 1-Non-Official Contractor listed in the E-Manual. All non-contractors and transporters MUST abide the current SOP. It is the Exhibitor’s responsibility to advise and ensure that SOP is adhered by the non-Official Contractors.

14. National Pavilion /Group Stands

Contracting parties for pavilion stands are responsible for ensuring that all Exhibitors within their group are fully aware of, and agree to abide by these Terms and Conditions and by the Rules & Regulations of the Exhibition.

15. Manning of Booth

The booth must be fully staffed, operational and exhibits must be displayed during exhibition hours. Exhibitors must not participate in any activity that in the opinion of the Organizer, likely to cause annoyance to visitors or other Exhibitors.



DateSet up Time
24 MayOfficial Contractor7.00am - 12.00am
24 MayNon Official Contractor10.00am - 11.00pm
DateMove In & Loading Bay ScheduleTime
25 MayOfficial Freight Forwarder/Non Official Freight Forwarder7.00am - 11.00pm
25 MayOutside movers/transporters10.00am - 10.00pm
25 MayExhibitors move in to set up12.00pm - 9.00pm
DateExhibition Hall Open & CloseTime
26 – 28 MayHall opens for Exhibitors9.00am - 10.00am
26 – 28 MayLoading bay for exhibitors during event date9.00am – 10.00am
26 – 28 MayExhibition hall open & close for Visitors10.00am - 7.00pm
28 MayMove out – Official Contractor/
Non-Official Contractor/
Official Freight Forwarder/
Movers / transporters / Exhibitors
7.00pm – 12.00am

During move in and move out, it is mandatory requirement by the venue for personnel’s, exhibitors, contractors and suppliers to:
a) Wear close toe shoes. Without close toe shoes, exhibitors will be denied on entry for set up.
b) No slippers are allowed.
c) No skirts and shorts
d) Only 3/4 short pant are allowed

3. Safety Vest

It is the mandatory requirement by the venue for all personnel/exhibitors in the building of the Halls during move in and move out MUST wear a high visibility safety vest. Kindly collect the safety vest from Organizer and thereafter to return the vest, otherwise there is a charge for non-return of vest.

4. Badge

a. Exhibitors’ Badges to be collected from the Registration Counter located at Level 2, MITEC on 25 May 2023 between 12.00pm to 8.00pm.

b. All personnel in the exhibition hall must wear identification badges at all times. Exhibitors are strictly prohibited from exchanging passes and badges. The Organizer will confiscate all such badges and passes with no further reasons provided.

c. If any exhibitor is seen without the badge during the event/at the stand, the Organizer reserves the right to refuse entry into the hall.

d. Exhibitors badge are only to be used by bona-fide Exhibitors and remain the property of AsiaEvents Exsic Sdn Bhd. Misuse of Exhibitor badge can result in confiscation and expulsion from the expo.

e. All exhibitor badges will be scanned before entry to the hall.

f. Additional badges, please fill up Form 5-Additional Badges and submit.

5. Set-Up of Exhibits at Booth Stand

All exhibits and set up must be completed by 8.00pm on 25 May 2023. Setting up of exhibits during the operating hours of the exhibition is strictly prohibited.

6. Exhibition Booth

a. All products for sale must be clearly displayed. Organizer do not allow any products to be sold directly from packed boxes. Boxes are not allowed to be stocked up at venue or at individual booths.

b. Any handing out of flyers, brochure and leaflet must be done within the exhibitor’s booth space only.

c. Items displayed must be within the booth space and should not obstruct the walkways. Items displayed outside the booth space will be pushed into the Exhibitor’s booth by Expo security without warning or notice.

d. Strictly no soliciting – Anyone found soliciting will be persecuted.


1. Exhibition Date & Time

The Exhibition will be opened from 26 – 28 May 2023. The exhibition hall is opened to exhibitors from 9.00am – 7.00pm hours on show day. Exhibitors are not permitted to close their booth or remove any of his exhibits, displays/merchandise from the hall during the entire duration of the designated exhibition times.

2. No Plastic Bag Campaign

This year the Organizer is encouraging all exhibitors to go plastic-free. The objective is to reduce plastic bag consumption in a bid to save our environment. Organizer advice all exhibitors to use the biodegradable plastic or non-woven bags only.

3. Packed Food

Please take note that packed food are not allowed to consume at the booth stand. Exhibitor Lounge will be provided within the hall, therefore it is advisable that all exhibitors consume packed food at the lounge.

4. Security Check

a. Badge
All Exhibitors are requested to wear Exhibitors’ badges to enter the Exhibition Hall. The security personnel on duty will not allow any Exhibitor WITHOUT their designated badge. This is strictly NON-NEGOTIABLE for security purpose. Please advise your colleagues on duty to wear their designated badges.

b. Luggage/Bag Check
Luggage and bags will be checked before entry. Organizer request all parties to corporate to avoid soliciting and or non-allowance substance into the expo. This is a strict requirement by the Organizer and Malaysia International Trade & Exhibition Centre (MITEC).

c. Dangerous and hazardous substances
No dangerous goods or hazardous substances are allowed into the venue without written approval from the Organizer. To contact Organizer at info@mide.com.my

5. Secure Your Belongings

Please secure your belongings. The Organizer will not be liable for any losses and/or damage caused.

6. Replenish Of Exhibits

Exhibitors are only allowed to move-in exhibit/stock one hour before the exhibitions opens. The loading bay/shutter will open from 9.00am – 10.00am only. The MITEC security will not entertain any request after the given time due to security and safety reasons. Movement of exhibit/stock in the hall during exhibition’s opening hours is strictly prohibited.

7. Parking Flat Rate

MITEC has two levels of basement parking providing a total of 1400 parking bays which are charged per hour. The entrances to the car parks can be easily found both at North and South entrance.

a) MITEC Parking Rates
RM 10 (1st hour)
RM 5 (Subsequent hour)
Maximum rate of RM15 per day
Using Touch N Go Card – Maximum rate of RM15 + 10% surcharge

b) MATRADE Outdoor parking
RM 7 per entry

c) MITI Basement Parking
RM 5 (First 2 hours)
RM2 (subsequent hours)
Maximum rate of RM 20 per day

8. Loading and Unloading Bay

Loading bay will be at WEST GATE ENTRY. Please click the link to view the route.

9.Vehicle Entry Permit & Exhibitor’s loading Pass

a. Pico Intl Malaysia – MIDE Official Contractor, will liaise with all exhibitors in regards to vehicle entry permit and pass for loading and unloading.

b. DSV Solution DSV Solutions (DC) Sdn Bhd – MIDE Official freight forwarded will be managing all transport on loading and unloading.

1. Exhibitor are only allowed to pack-up at 7.00pm when the main door closes for visitors. If the Exhibitor pack up early or leave early prior to the expo’s conclusion on each scheduled event day, the Organizer reserve the right to retain the performance bond.

2. All service suppliers can only enter the venue space once the exhibition is closed at 7.00pm.

We kindly request all exhibitors to abide by the rules and regulation set forth above and appreciate your kind cooperation, assistance and understanding to make this expo a success for all parties.

Thank you.
MIDE Organizing Team


AsiaEvents Exsic Sdn Bhd (548836-A)
5-4 Jalan 1/116B
Kuchai Entrepreneurs Park
Off Jalan Kuchai Lama
58200 Kuala Lumpur

Working Hours

Monday to Friday
9am to 6pm


03-7980 9902



Our Achievement


Expo Hours

Friday      7 June: 10am – 7pm
Saturday 8 June: 10am – 7pm
Sunday    9 June: 10am – 7pm

Follow Us